The Tapestry of Centerra’s Neighborhoods

To help people and businesses more fully understand the kind of communities that exist within Centerra, a categorization of neighborhoods, known as Tapestry Segmentation, broadly defines and groups together people with common attributes.

With a breakdown of approximately 54 percent 50 years old or younger and 36 percent over 50, Centerra is primarily made up of 10 Tapestry Segments:

Parks and Rec

Two-income married couples approaching retirement age who own older homes in well-established, kid-friendly neighborhoods. Practical, budget-conscious.

Median Houshold Income: $55,000

%

of the Centerra Tapestry

Middleburg

Young couples, many with children, who’ve chosen to live in a semirural locale and are devoted to their family. Conservative, thrifty.

Median Household Income: $55,000

%

of the Centerra Tapestry

Soccer Moms and dads

Married couples with children who prefer living outside the bustle of a metropolitan area, but close enough to commute to professional job centers. Family-oriented, active.

Median Household Income: $84,000

%

of the Centerra Tapestry

Bright Young Professional

Mostly couples who are young, educated, working professionals, they more often rent than own. Tech-savvy, active.

Median Household Income: $50,000

%

of the Centerra Tapestry

Retirement Communities

Many have outlived their partners and now live alone as renters rather than homeowners. Readers, travelers.

Median Household Income: $35,000

%

of the Centerra Tapestry

In Style

Married professional couples or singles with no children beginning to plan for retirement. Philanthropic, urbane.

Median Household Income: $66,000

%

of the Centerra Tapestry

Green Acres

Primarily married couples, mostly with no children, who are physically active and quite involved socially. Conservative, self-reliant.

Median Household Income: $72,000

%

of the Centerra Tapestry

Comfortable Empty Nesters

Married baby-boomer working professionals who are transitioning toward retirement. Well-off, physically active.

Median Household Income: $68,000

%

of the Centerra Tapestry

Exurbanites

College-educated empty nesters and married couples who are nearing or in retirement. Sociable, hard-working.

Median Household Income: $98,000

%

of the Centerra Tapestry

Set to Impress

Well-educated, single 20 to 34-year-olds who rent apartments. Image-conscious, tech savvy.

Median Household Income: $29,000

%

of the Centerra Tapestry