MINI Cooper Chooses Centerra for Second Location

Published: May 5, 2009

LOVELAND, CO – May 5, 2009 – Co’s BMW Center and Centerra together announce the addition of MINI Cooper to the 100-acre Motorplex at Centerra, located at Interstate 25 and Crossroads Boulevard in Loveland. MINI of Loveland will be located southwest of Co’s BMW Center at 4055 Byrd Drive.

Ground breaking for MINI of Loveland is slated for June 2009 with a grand opening estimated in January 2010. MINI of Loveland will draw customers from all over the Northern Colorado region in addition to North Denver, Wyoming, Kansas, and other bordering states. The future facility will offer a full sales, service and parts center.

As part of the BMW Group, MINI of Loveland plans to hire 17 associates. Christina Dawkins, Co’s BMW Center Owner & Operator, will serve as CEO of MINI of Loveland.

“The Co’s BMW family could not be more thrilled to grow the MINI brand in Northern Colorado. It is a unique niche vehicle that attracts customers who want a highly customizable and fun driving experience,” said Christina Dawkins, CEO, Co’s BMW Center.

The Motorplex at Centerra was selected as the second Colorado location based on strong regional customer demographics, close proximity to three major universities, a high-traffic centralized location, and the reputation of integrity Co’s BMW Center has earned in the Northern Colorado area since 1974.

“MINI of Loveland will be a tremendous addition to the Motorplex and to Centerra as a whole,” said Jay Hardy, VP/GM – Centerra, McWHINNEY. “Its unique energy and customer experience focus is a definite win for the Northern Colorado community.”

Designed by Kenney & Associates, the stand-alone MINI facility will be approximately 10,000 square feet and will be constructed out of black steel and glass, highlighted with exterior and interior splashes of neon color. The distinctive high-tech vision for MINI of Loveland focuses on the simple, experiential and interactive approach catering to a hands-on customer who wants a total customizable and individualized vehicle. Customers can also play in the MINI game room, utilize interactive tools to imagine and “test out” the experience of becoming a MINI owner and take part in regular driving events.

MINI customers will be able to personalize particular body color, in addition to unique stitching, roof paint, and other specialized options. MINI combines high performance with high fuel efficiency offering vehicles averaging from the upper 30s to lower 40s MPG. Prices range from $19,000 to $31,000 fully equipped.

When most automotive manufacturers are retracting, MINI is growing. In 2008, MINI Cooper experienced a 38% increase in sales over 2007. In 2009, the company plans to add a total of five to eight new franchises in the United States.

MINI of Loveland will be the second location in Colorado, in addition to Ralph Schomp MINI in Littleton.


About Co’s BMW Center

Co’s was founded by Co Van Herwaarden in 1974 with only 6 cars in stock and has grown into a 7 plus acre megaplex centrally located and easily accessible at I-25 and Crossroads Blvd. exit 259 in Loveland, Colorado. With over nine million dollars invested in 38,000 square feet of showroom, Co’s BMW Center has set a new standard with its state-of-the-art Service and Parts Departments and the largest showroom in Northern Colorado. We are a hands on family dealership owned and operated by Co’s daughters, Christina Dawkins and Rosalie Van Herwaarden. They greet customers daily with the attitude and history of setting new standards when it comes to sales and service. The dealership was designed with the busy client in mind offering complimentary wireless and hardwire internet access, Starbucks coffee, Celestial Seasonings teas, cappuccino, hot chocolate and television entertainment in the “Bimmer Cafe”. Co’s BMW Center’s management and staff are focused on delivering the “Ultimate Buying and Service Experience” to every client. For additional information, visit

About Motorplex at Centerra

Located at Crossroads Boulevard and Interstate 25 in Loveland, Colorado, the Motorplex at Centerra provides a new experience to consumers by offering the largest selection of new and used cars and trucks at one place in Northern Colorado. The highly visible 100-acre site currently features BMW, Buick, Pontiac, GMC, Subaru, and Chevrolet. For more information, visit

About Centerra

Centerra, an award-winning 3,000-acre master-planned community located in Loveland, Colorado, is a McWHINNEY development. As a community designed to enhance all aspects of life, Centerra integrates neighborhoods with recreation, art, shopping and dining, business opportunities, and medical services. Centerra offers Northern Colorado’s first lifestyle center, The Promenade Shops at Centerra; the Medical Center of The Rockies, a state-of-the-art 136 bed regional hospital that is on track to be one of the only LEED certified hospitals in the nation; and The Marketplace at Centerra, Northern Colorado’s largest contiguous power shopping center. Centerra, which was recognized by the National Association of Industrial & Office Properties (NAIOP) as the Colorado Chapter’s 2003 Development of the Year, embodies the company’s purpose of creating great places for people. For additional information, visit